Hire a Fractional CMO to Lead Your Marketing Department

This will depend on your specific needs and goals. As a rule of thumb, most Fractional CMOs will spend about 10 hours a week, equating to 40 hours a month. You can schedule a call with one of our growth experts to get better insights. We will always establish clear expectations and communicate the expected time commitment upfront, including the number of hours per month, the schedule of meetings, and the timeframe for delivering results. This way you can have a good understanding of what to expect, and your Fractional CMO can also plan accordingly.

The timeframe will vary depending on the specific engagement and the current state of your marketing efforts. Generally, a fractional CMO will begin by reviewing your current marketing efforts and identifying areas that can be improved, which could take a few weeks to a month. Once a strategic plan is developed, implementation of new tactics and strategies can begin, with the goal of delivering results within set periods of time. This is typically determined within the first 30, 60, and 90 days with longer term goals set at 6 and 12 months.

There are several pricing models when it comes to Fractional CMOs. Some may charge by the hour, utilize a monthly retainer, or charge by the project. Typically, a US based Fractional CMO charges $100 to $400 an hour. However, the cost can vary depending on a number of factors, such the individual's experience, qualifications, and the scope of work required. Utilizing our offshore talent, we can source your company with a the right candidate best suited to your needs. Just schedule a call to discuss with one our growth experts!

Our Fractional CMOs provide a cost-effective solution for businesses that need experienced leadership in their marketing efforts but cannot justify the expense of a full-time CMO. They bring a fresh perspective, industry expertise, and help to fill skill gaps within your existing team. A fractional CMO can help implement new marketing strategies and tactics, without your company needing to make a long-term commitment. Furthermore, a fractional CMO can work with you on a flexible schedule that best meets your specific needs and goals. Overall, a fractional CMO can be an invaluable asset to help you improve and evolve your marketing strategies while staying competitive in the market.

A fractional Chief Marketing Officer (CMO) is a senior-level marketing professional that is available on a part-time or project basis. They'll help your businesses to develop and implement marketing strategies that align with your goals and objectives. As a leadership role, they take a high-level overview and lead your marketing team’s strategies in areas such as branding, market research, digital marketing, public relations, and more. Fractional CMOs are often a cost-effective alternative to hiring a full-time CMO, as you only pay for a fraction of their time (when you need them). This strategically allows your business to bring aboard an experienced marketing lead without the heavy salary that comes with a full-time CMO. It also allows for a more diverse set of skills and experiences in leadership that you can tap into.