Is your sales team spending too much time chasing leads instead of closing deals?
In today’s hyper-competitive B2B landscape, how you manage the top of your sales funnel can determine whether you scale—or stall. Companies that outsource appointment setting see a 43% increase in qualified leads and report shorter sales cycles compared to those relying solely on in-house efforts.
That’s why more businesses are partnering with outsourced appointment setting companies to streamline outreach, connect with decision-makers faster, and allow internal sales teams to focus on what they do best—closing revenue-generating deals.
In this article, we’ll break down what makes a great appointment setting partner, the benefits of outsourcing this function, and the 10 best outsourced appointment setting companies in 2025 to help you accelerate growth and hit your sales targets.
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Breaking Down the Basics: What Is an Appointment Setting Service?
Before getting started, let’s clarify what appointment setting services do. Appointment setting is an essential sales role in which dedicated professionals focus exclusively on qualifying leads and scheduling meetings between your sales team and potential clients.
These B2B appointment setting services bridge the critical gap between marketing and sales operations. While your marketing team generates interest and captures leads, appointment setters take those leads through qualification processes, conduct targeted outreach, and secure sales appointments with key decision-makers who match your ideal customer profile.
A professional appointment setting company employs dedicated representatives who:
- Research and identify potential customers matching your target audience
- Conduct initial outreach through multiple channels (phone, email, social)
- Qualify prospects based on specific criteria (budget, authority, need, timeline)
- Schedule and confirm appointments with decision-makers for your sales team
- Provide detailed reports on lead generation efforts and conversion rates
- Handle follow-up communication to ensure appointment attendance
- Maintain organized data within your CRM for improved sales pipeline development
The Top 10 Appointment Setting Companies in 2025
If you’re in a hurry, we’ve got your back. Here’s a quick overview of our picks for the most popular appointment setting businesses.
| Company | Best For | Average Rating | Starting Price |
|---|---|---|---|
| 1840 & Company | Scalable, global appointment setting tailored to your industry | 4.6/5 | Starting at $7/per hour |
| Martal Group | Tech and SaaS companies looking to expand in North American and EU markets | 4.5/5 | $4,500/month |
| CIENCE | Data-driven teams that want scientific lead targeting and conversion analytics | 4.4/5 | $5,000/month |
| Belkins | Companies needing personalized outreach and account-based strategies | 4.6/5 | Custom pricing |
| SalesRoads | U.S.-based sales teams that need fully dedicated SDRs and script collaboration | 4.7/5 | $6,000/month |
| EBQ | Businesses looking for an outsourced full sales development team | 4.5/5 | $7,500/month |
| Callbox | Global B2B brands needing multilingual outreach and international coverage | 4.4/5 | Custom quotes |
| Upcall | Startups and SMBs wanting real-time, U.S.-based call engagement | 4.3/5 | $125 per qualified meeting |
| B2B Appointment Setting | B2B firms needing quick-start campaigns with a veteran-led approach | 4.2/5 | $3,000-$6,000/month |
| VSA Prospecting | Enterprises prioritizing human-centered, relationship-driven appointment setting | 4.5/5 | Custom packages |
NOTE: The average ratings presented in this overview were compiled from various third-party review platforms, customer testimonials, and industry assessments. Ratings may fluctuate over time and should be used as general guidance only.
1840 & Company
Best For: Scalable, global appointment setting tailored to your industry and sales process.
1840 & Company excels at generating high-quality B2B leads through comprehensive appointment setting. Their team has expertise in engaging decision-makers across industries, resulting in more qualified prospects in clients’ sales funnels.
The process prioritizes quality over quantity, ensuring each appointment represents a genuine revenue opportunity. They help clients overcome lead generation challenges with tailored outreach strategies for specific audiences.
Their detailed reports provide insights into conversion rates and appointment quality, enabling continuous campaign improvements. As a lead generation partner, they effectively identify ideal clients, allowing sales teams to focus on closing deals with genuinely interested prospects.
Key Features:
- Access to global and U.S.-based SDRs
- Multichannel outreach (phone, email, LinkedIn)
- CRM and tool integration
- Flexible, on-demand scalability
- Specialized vertical expertise across industries
Average Rating: 4.6/5
Martal Group
Best For: Tech and SaaS companies looking to expand in North American and EU markets.
Martal Group has developed tailored methodologies for B2B lead generation aimed at tech decision-makers. These methodologies enable clients to generate leads more effectively than in-house teams. Their appointment setting services use advanced lead qualification processes, ensuring sales representatives only engage with prospects meeting specific criteria.
This approach increases qualified leads in the sales pipeline and boosts conversion rates. Their strategy combines technology-driven outreach with customized follow-up, enabling effective engagement with prospects across multiple contact points.
As a lead generation firm with deep tech sector expertise, they consistently secure appointments with key decision-makers managing large budgets. Their record shows how their specialized appointment setting method has fueled growth for tech companies through a consistent flow of high-quality lead appointments.
Key Features:
- Hybrid U.S. and international SDR teams
- Targeted outreach to tech decision-makers
- Integration with major CRMs and platforms
- Strong track record in B2B tech verticals
- Advanced lead qualification frameworks
Average Rating: 4.5/5
CIENCE
Best For: Data-driven teams that want scientific lead targeting and conversion analytics.
CIENCE stands out from other appointment setting firms’ data-driven lead generation and scheduling approach. Its platform enables accurate client targeting, enhancing conversion rates throughout the sales journey. The agency employs advanced lead qualification techniques to identify decision-makers likely to benefit from their clients’ products.
Comprehensive reports provide valuable insights into the appointment setting process, facilitating continuous improvement of outreach tactics. As a B2B appointment setting organization, CIENCE generates high-quality leads that significantly increase revenue compared to industry standards.
Their team’s expertise in data-driven sales development helps clients overcome challenges in building reliable sales pipelines, allowing sales teams to focus on closing deals with qualified prospects seeking meaningful discussions.
Key Features:
- Proprietary GO platform for lead research
- AI and machine learning-enhanced outreach
- Full-cycle lead generation + appointment setting
- Transparent metrics and custom reporting
- Dedicated research teams identifying ideal clients
Average Rating: 4.4/5
Belkins
Best For: Companies needing personalized outreach and account-based strategies.
Belkins offers personalized B2B appointment setting services, prioritizing quality over quantity. Their lead generation involves thorough research into ideal clients, ensuring outreach effectively targets decision-makers.
This method yields more qualified leads than generic campaigns, enhancing conversion rates from appointments to closed deals. Their approach includes advanced follow-up sequences to engage prospects at crucial buying moments. Unlike many firms, Belkins connects with high-value decision-makers who are often missed by typical outreach.
Their proven success demonstrates significant growth in clients’ sales pipelines and revenue through customized lead-generation strategies. Belkins allows sales reps to connect with prepared, qualified prospects for meaningful discussions by focusing on quality.
Key Features:
- Customized appointment setting campaigns
- High-level personalization
- Email deliverability optimization
- Focus on strategic accounts and ICP alignment
- Dedicated account managers with B2B expertise
Average Rating: 4.6/5
SalesRoads
Best For: U.S.-based sales teams that need fully dedicated SDRs and script collaboration.
SalesRoads is a leading appointment setting company that focuses on exceptional domestic quality. Its comprehensive B2B lead generation strategy involves tailored scripts that align with each client’s unique value proposition.
Their services generate more qualified leads than typical in-house teams, allowing sales representatives to focus on closing deals. Comprehensive reports provide insights into lead qualification and conversion rates during appointment setting. Unlike many services concentrating on quantity, SalesRoads prioritizes high-quality appointments with real business growth potential.
Their team has extensive expertise in engaging decision-makers across various industries, adeptly navigating common B2B challenges through personalized outreach. Flexible cancel-anytime policies further enhance their appeal as a lead-generation partner for growing companies.
Key Features:
- 100% U.S.-based appointment setters
- Custom scripting and messaging
- Sales intelligence reporting
- White-label integration with internal sales
- Specialized vertical expertise across industries
Average Rating: 4.7/5
EBQ
Best For: Businesses looking for an outsourced entire sales development team.
EBQ offers a streamlined method for setting B2B appointments that integrates with clients’ sales workflows. Their services cover lead generation to meeting scheduling, ensuring a cohesive client experience. The team qualifies leads using criteria aligned with each client’s ideal customer profile.
With a proven track record, EBQ helps companies overcome lead-generation challenges through effective outreach tactics. Unlike typical in-house teams, EBQ uses established processes to generate leads efficiently.
Their detailed reports provide insights into conversion rates at each sales pipeline stage. This approach helps sales teams secure more appointments with interested decision-makers, resulting in increased closed deals and accelerated revenue growth.
Key Features:
- Full-stack sales services (research → SDR → appointment setting)
- U.S.-based agents with industry-specific experience
- Transparent reporting and SLA-based delivery
- Rapid onboarding for growing sales organizations
- Integrated marketing and sales approach
Average Rating: 4.5/5
Callbox
Best For: Global B2B brands needing multilingual outreach and international coverage.
Callbox specializes in global B2B appointment setting with multilingual lead generation, helping companies enter new markets efficiently. Their customized approach incorporates advanced lead qualification methods, ensuring only qualified prospects enter the sales pipeline, irrespective of location.
The team’s expertise in engaging decision-makers across cultures drives international growth. Their appointment setting process includes multilingual follow-up strategies, leading to higher conversion rates than single-language efforts.
They provide comprehensive reports with insights into regional performance, enhancing outreach strategies. Unlike many firms focused on specific markets, Callbox enables global lead generation, allowing sales teams to target international prospects. Their proven track record shows effectiveness in aiding companies in establishing client relationships in challenging international markets through local communication approaches.
Key Features:
- Multilingual SDRs for EMEA, APAC, and North America
- Innovative calling platform with real-time dashboards
- Account-based marketing integration
- Lead nurturing + follow-up automation
- Multi-touch, multi-channel appointment setting process
Average Rating: 4.4/5
Upcall
Best For: Startups and SMBs wanting real-time, U.S.-based call engagement.
Upcall has revolutionized B2B appointment setting through a flexible, on-demand model that enables companies to customize their lead generation efforts. This method allows clients to achieve savings compared to traditional services and employs skilled SDRs who effectively connect with prospects.
Upcall’s commitment to transparency shines through its detailed reports on calling activities and appointments. The process focuses on meaningful conversations, ensuring each appointment is a valid lead. A cancel-anytime policy meets the needs of businesses with changing requirements or new market explorations. Unlike rigid in-house teams with fixed costs, Upcall adapts lead generation to market trends and campaign outcomes.
Their track record with small to medium-sized businesses demonstrates their ability to let sales teams focus on closing deals. At the same time, their agents handle lead qualification and the initial scheduling of appointments with interested decision-makers.
Key Features:
- On-demand, pay-as-you-go model
- Live agents with customizable scripts
- Real-time dashboard with call metrics
- Seamless CRM syncing
- Cancel anytime flexibility for growing businesses
Average Rating: 4.3/5
B2B Appointment Setters
Best For: B2B firms needing quick-start campaigns with a veteran-led approach.
B2B Appointment Setters provides high-quality leads for industrial and manufacturing businesses with complex sales processes. Their services use targeted outreach to engage technical decision-makers who often overlook traditional marketing.
Their expertise in industrial sectors allows for more effective lead qualification than generalist agencies, ensuring sales teams engage with genuine prospects. Their B2B lead generation includes tailored scripts for specific pain points relevant to target audiences. Detailed reports offer clear insights into appointment quality and prospect engagement.
Their specialization helps overcome challenges in technical sales. They have a proven track record of assisting manufacturing clients in achieving significant sales growth through more qualified leads. This focused approach helps clients achieve better conversion rates than possible with in-house teams lacking specialized industrial expertise.
Key Features:
- Veteran-owned and operated
- Personalized outreach strategies
- Fast onboarding and campaign setup
- Proven results in manufacturing and B2B services
- Expertise in complex sales environments
Average Rating: 4.2/5
VSA Prospecting
Best For: Enterprises prioritizing human-centered, relationship-driven appointment setting.
VSA Prospecting is known for relationship-focused B2B appointment setting, emphasizing meaningful conversations over scripted pitches. Their process prioritizes effective communication, training the team to engage prospects with consultative approaches instead of aggressive tactics.
This approach generates higher quality leads than traditional appointment setting, allowing sales teams to connect with motivated decision-makers. Their strategy emphasizes fostering real connections through tailored follow-ups and active listening.
They use lead qualification frameworks to identify fit, interest, and engagement. Detailed reports offer insights beyond numbers, including qualitative feedback that improves targeting and messaging. Their success in trust-sensitive industries makes them an ideal lead-generation partner for businesses selling high-value, complex solutions.
Key Features:
- U.S.-based, women-owned company
- High-touch voice-first outreach
- Client-centric campaign customization
- Real-time lead qualification updates
- Practical communication training for appointment setters
Average Rating: 4.5/5
Evaluating Appointment Setting Companies?
Explore how 1840 & Company helps B2B teams build consistent outbound pipelines through scalable appointment setting solutions. Learn more.
Why Appointment Setting Services Are Critical to Sales Success
Appointment setting is the bridge between marketing and sales. While marketing generates interest and captures leads, appointment setters qualify leads, conduct outreach, and secure sales appointments with key decision-makers.
Working with an experienced appointment setting agency can be transformative for any business engaged in B2B sales, especially those with complex offerings or lengthy sales cycles.
Here’s why:
- Your sales team can focus on closing deals instead of chasing cold leads
- You benefit from proven outreach strategies that improve conversion rates
- You maintain a steady flow of high-quality appointments, ensuring predictable growth
- You gain access to specialized expertise and technologies without additional overhead
- Your lead generation process becomes more consistent and scalable
- You can enter new markets more efficiently with expert guidance
- Your business growth accelerates through a more predictable sales pipeline
- Your sales reps spend more time with qualified prospects likely to convert
The right B2B appointment setting services enable your business to overcome challenges in lead generation while delivering a continuous stream of qualified meetings that drive revenue growth.
What to Look for in an Appointment Setting Company
Choosing the right partner requires more than a quick Google search. The best appointment setting companies share a few essential qualities:
Industry-specific expertise
Look for a provider with profound expertise in your sector, understanding your ideal clients, pain points, and decision-making structure. This ensures they can effectively communicate your value proposition and engage prospects in meaningful conversations.
Multichannel approach
The most effective appointment setting process leverages phone, email, LinkedIn, and social media to engage prospects where they’re most responsive. This comprehensive approach maximizes the opportunity for connection.
CRM integration
Your appointment setting company should seamlessly connect with your internal tools to streamline follow-up and track ROI. This integration ensures no leads fall through the cracks and provides transparency in the lead generation process.
Transparent reporting
Access to detailed reports on campaign performance and scheduled qualified meetings is essential for continuous improvement. Look for providers offering real-time dashboards and regular performance reviews.
Proven track record
A quality lead generation partner should have case studies, references, and a solid track record of delivering more appointments in your industry. Ask for success stories from businesses similar to yours.
Quality over quantity
The best appointment setting agencies focus on generating high-quality leads rather than simply booking more appointments. This quality-first approach ensures your sales team spends time with genuine prospects.
Flexible engagement models
Look for services that can scale with your business growth and adjust their approach based on your evolving needs and targeting criteria.
FAQs About The Top Appointment Setting Companies
Choosing which provider is up to you, but there are some general questions business owners typically have. Here, we answer some of the most popular.
What Is an Appointment Setting Business?
An appointment setting business helps companies connect with qualified prospects by scheduling meetings between sales teams and potential clients through targeted outreach, lead qualification, and structured follow-up to support sales pipeline growth.
How to Find Clients for Appointment Setting?
Leverage LinkedIn outreach, cold emailing, networking events, and partnerships with lead generation platforms to connect with businesses that need help booking qualified sales appointments.
What Is Appointment Setting Outsourcing?
Appointment setting outsourcing involves hiring a third-party provider to handle outreach, lead qualification, and meeting schedule. This frees your internal sales team to focus on closing deals and accelerating revenue growth through expert-driven outreach.
Final Thoughts
Outsourcing appointment setting to a trusted provider isn’t just about scheduling meetings — it’s about accelerating sales pipeline development, reaching ideal customers, and hitting aggressive business growth targets.
With the right lead generation partner, you’ll ensure a steady flow of high-quality leads, shorten your sales cycle, and empower your sales team to focus on what they do best: closing deals and driving revenue growth.
Whether you’re looking to expand into new markets, launch new products, or simply increase your current sales effectiveness, the right B2B appointment setting company can be the catalyst that transforms your lead generation efforts and helps your business grow to new heights.
Need A Trusted Sales Outsourcing Partner?
Partner with 1840 & Company to implement a proven appointment setting strategy that aligns with your growth goals. Schedule a free consultation.
